Featured collection
New Arrivals


Crafted for You
Affordable Elegance, Designed in Australia
Discover Claire Powell’s exclusive collection, where luxury meets comfort. From stylish kaftans to versatile wardrobe essentials, each piece is crafted with care, offering vibrant prints, quality fabrics, and flattering fits to make you feel confident and chic every day.
Designed for the Modern Woman
Elegance, Quality, and Sustainability

Eco-Friendly Fabrics, Lasting Comfort
Each piece is made from luxurious, natural materials like modal, offering a breathable, soft feel that’s gentle on your skin and the environment.
Featured Product
Elevate your wardrobe with our kaftan dress in our best selling heaven print— featuring a luxurious blend of stunning design and ultimate comfort. Add this versatile must-have to your collection today!

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Style Guides
Effortless Style, Made Easy
Practical tips on what to wear, how to style it, and how to feel polished—without overthinking it.

How to Wear a Silk Scarf in Summer (Easy Styling for a Polished Look)
A silk scarf is the quickest way to look polished in summer. Here are easy, flattering ways to wear it—plus print tips and simple care advice.
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How to Wear a Kimono Cover-Up: Easy Resort Layering That Looks Polished
A kimono cover-up is the easiest way to add coverage at the beach or pool—and still look put-together for lunch. Here are simple, flattering ways to wear it, plus styling tips for travel.
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Kaftans Australia: How to Choose a Flattering Kaftan Dress (And Style It Day to Night)
Looking for kaftans in Australia that feel comfortable but still look polished? Here’s how to choose the most flattering kaftan dress, plus easy styling ideas for everyday, travel, and evenings.
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