Welcome to Claire Powell shopping online.
All orders have free delivery in Australia and New Zealand.
Sizes 6 to 22 and free size kaftans fit from 10 to 20.


Claire Powell Pty. Ltd. is Australia's most desirable supplier of vibrant, digitally printed Swiss-cotton kaftans. Our designs feature complex, exclusive patterns and deep, rich colours.

The Claire Powell Brand was established in Australia 1999 with the introduction of the Claire Powell flip-flops, selling to such places as Surf Dive and Ski. Teenage girls flocked to buy their pretty glitter Claire Powell’s in pink, blue and white and at the time it seemed that every girl was wearing a pair of Claire Powell’s.

2006 the brand was selling to David Jones, Claire designed her beautiful soft cotton kaftans for the swimwear department; many women will remember their purchases.

Jump forward to 2016 and Claire has a new product for the Australian woman. This customer wants natural fibers, necklines that are not too low, cloth that breathes and is cool to wear in the hot Australian summers, and additionally a cloth that is not see through.

This new collection proudly ticks all the boxes for comfort and beauty.

In New Zealand Claire had established a name for quality and design and was made a member of the New Zealand Designers Institute before leaving New Zealand.